Blog Post #4
Free one.

https://www.youtube.com/watch?v=azMlmm8UI34

Carl's Jr. &Hardee's "Texas BBQ Thickburger" commercial.

Premiered on July 28, 2014

Texas

This ad is trying to make their new product look appealing to the audience so they will go buy it. The new product has BBQ in it which is known for being a southern food. To capture this they put the setting of the ad in a barn and give it a southern feel. This is another attempt to relate to the audience. They also use two attractive girls to add to the visual appeal of the commercial and connect to their audience. In this ad there are two of the seven deadly sins. They are gluttony and lust. The ad shows gluttony in the amount of food. The burger that the women is holding is extremely large, compared to most burgers. Food is actually falling off the burger in a wasteful sense. This excess amount of food can be seen as an example of gluttony. Another example of gluttony can be seen when viewing the the expensive car in the back of the scene. The care is expensive, showing an indulgence in the spending of money. The other deadly sin that can be seen in the ad, lust, is shown through the women in the advertisement. Both women in the advertisement are provacitivly dressed and the appeal is clearly one of the main focal points of the ad. Another visual they use to persuade the audience is when they zoom up on the burger right before the women eats it. This shot makes the burger look visually insisting, which makes the viewer more inclined to buy it,

The audience is people, predominantly southern, who like BBQ and Hardee's. The social and economic background of the audience is large, but because it is a fast food commercial the ad is targeting people who eat at lower end restaurants. It is southern because the commercial was rolled out in southern states. Since it is southern the cultural knowledge of the audience would be shifted more toward agricultural culture, as that is more predominant in the south. 

1.) I do not find very much meaning in my first name beyond the fact that it represents myself and my actions. But previous to what I have made of my name, I believe my parents simply liked the name. My last name holds much more significance past representing myself. It represents many of my family members, and is a commonality that we all share. In a sense it brings us together. On top of representing my family it connects me to where I am from. Steinke is a German name, where some of my family comes from. I also just found out that it stands for an occupation, in my last names case, a stone cutter. I now can guess that my family used to be masons of some sort, which I never knew before. I do not think my name defines me. People think of me when they here my name, so my actions define my name. I have not yet experienced any negative situations based on my name.

2.) Just as in Anna Quindlen's case I am "two" within my family. I often want to do something, such as going out with friends, but cant because I have responsibilities within my family. At the time I want to do something that is all I am thinking about, but later I usually realize that my role in my family is more important than the individual role I play. Another example of when I have been part of "two" is on any sports team. I feel like this is a problem with most athletes that play team sports. As a team mate you want, first and foremost, for your team to win. You also want other players on the team to succeed. All though you may want those things there is also an individual tendency to want to be the main part of the team and to have all the success, even if it comes at the cost of losing. This comes back to not being selfish and realizing that the group role is often times more important than the individual.