Carl's Jr. &Hardee's "Texas BBQ Thickburger" commercial.
Premiered on July 28, 2014
Texas
This ad is trying to make their new product look appealing to the audience so they will go buy it. The new product has BBQ in it which is known for being a southern food. To capture this they put the setting of the ad in a barn and give it a southern feel. This is another attempt to relate to the audience. They also use two attractive girls to add to the visual appeal of the commercial and connect to their audience. In this ad there are two of the seven deadly sins. They are gluttony and lust. The ad shows gluttony in the amount of food. The burger that the women is holding is extremely large, compared to most burgers. Food is actually falling off the burger in a wasteful sense. This excess amount of food can be seen as an example of gluttony. Another example of gluttony can be seen when viewing the the expensive car in the back of the scene. The care is expensive, showing an indulgence in the spending of money. The other deadly sin that can be seen in the ad, lust, is shown through the women in the advertisement. Both women in the advertisement are provacitivly dressed and the appeal is clearly one of the main focal points of the ad. Another visual they use to persuade the audience is when they zoom up on the burger right before the women eats it. This shot makes the burger look visually insisting, which makes the viewer more inclined to buy it,
The audience is people, predominantly southern, who like BBQ and Hardee's. The social and economic background of the audience is large, but because it is a fast food commercial the ad is targeting people who eat at lower end restaurants. It is southern because the commercial was rolled out in southern states. Since it is southern the cultural knowledge of the audience would be shifted more toward agricultural culture, as that is more predominant in the south.
I like this post a lot! I think your analysis of the food falling off the burger alluding to gluttony is awesome. Most people would have stopped at the observation of the burger being larger than anyone really deems necessary. I think the audience you establish is good, but I would go a step further to establish the audience as primarily heterosexual males. Since the ad is obviously using the sex appeal of the actresses to promote the buisness and this technique would not be as successful if the ad was targeting straight women. Generally the only time sex-appeal of women successfully promotes a product to straight women is when the product can allegedly help them to look like the women they see. Which obviously, burgers cannot.
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